ZS, a global management consulting and technology firm, announced the acquisition of Digital Additive, a leading Salesforce digital marketing agency, on June 11, 2024. Data-driven, personalized marketing campaigns are the specialty of Digital Additive, which capitalizes on the Salesforce Marketing Cloud ecosystem. ZS's end-to-end customer engagement capabilities are improved by this acquisition, which integrates digital data and analytics, customer orchestration, and marketing activation. ZS CEO Pratap Khedkar emphasized that this integration brings a wealth of salesforce expertise, enabling ZS to deliver even more value to clients seeking high-impact customer interactions and accelerated growth.
Founded in 2012, Digital Additive has established a strong reputation by working with multiple Fortune 1000 companies, moving beyond generic marketing programs to achieve one-to-one customer engagement. With over 13,000 employees in 35 offices worldwide, ZS focuses on transforming global healthcare and other industries through analytics, data, science, and technology products. Saby Mitra, leader of ZS’s digital customer experience practice, highlighted that integrating Digital Additive will bolster ZS’s salesforce offerings and commitment to the salesforce ecosystem. Co-Founder and President of Digital Additive, Roxana Shershin, stated that this collaboration will help shape the next generation of data-driven marketing models, delivering AI-driven, hyper-personalized customer experiences on a global scale.
