The Food Institute reports on recent health and nutrition data from PA Consulting’s wellness and fitness survey, highlighting insights from David Knies, a wellness and innovation expert at PA Consulting. The survey, which included 4,000 US and UK consumers, found that 85% of respondents frequently think about their health. Despite this high interest, only half of the participants rated their physical health as "good," and 47% said their diet and nutrition were satisfactory. The study also disclosed a significant increase in consumer spending on wellness, with 78% planning to purchase new wellness and fitness products or services by the end of 2025.
The survey underscores a growing demand for personalized wellness solutions. Nearly one-third of respondents plan to increase their spending on health and wellness in 2024, with a particular interest in health tracking apps, physical therapy, and nutrition subscriptions. Additionally, 49% are interested in the concept of food as medicine, and two-thirds desire personalized vitamins and supplements. Knies highlighted the opportunity for brands to offer "stackable" products tailored to individual needs, with 90% of consumers expressing interest in personalized wellness products and 57% willing to share personal health data for better customization. Brands that address concerns of trust, inclusivity, and affordability are likely to succeed in the expanding wellness economy.
