Wei Ke is a Partner based in Oliver Wyman’s New York office, and affiliated with both the pricing, sales and marketing practice, and the retail and business banking practice.
Wei has 15+ years of consulting experience advising leading financial institutions, software and data service providers, retailers, and travel operators around the world on product innovation, pricing strategy, marketing & promotional tactics, customer value management, and digital sales effectiveness.
Prior to Oliver Wyman, Wei was a managing partner with Simon-Kucher & Partners, a global pricing consultancy, where he led its Canada business and served as the lead partner for financial services and travel for North America.
Wei is a prolific writer on pricing and marketing related topics, with over 50 publications in industry and academic journals to-date, and teaches pricing strategy & analytics at Columbia Business School and NYU Stern School of Business as an adjunct associate professor in his spare time.
Wei received a Ph.D. in decision, risk & operations from Columbia Business School, and a B.Sc. in electrical engineering & applied mathematics, summa cum laude, from Columbia University.
