AlixPartners has finalized its acquisition of key operations from Berylls, a renowned automotive consulting firm, effective as of May 31, 2024. This strategic move sees Berylls Strategy Advisors and Berylls Mad Media fully integrated under AlixPartners' banner, operating as "Berylls by AlixPartners". Approximately 160 professionals from Berylls will join AlixPartners, primarily from Germany, with additional teams across China, the UK, South Korea, North America, Austria, and Switzerland. The acquisition enhances AlixPartners' capabilities in strategy, growth, and digital transformation within the automotive sector. Simon Freakley, CEO of AlixPartners, emphasized the synergies achieved by combining Berylls' specialized expertise with AlixPartners' financial and operational consulting strengths.
This union aims to offer comprehensive advisory services across automotive value and supply chains and positions AlixPartners favorably amidst industry disruptions and challenges. Andrew Bergbaum, Global Co-Head of AlixPartners' Automotive & Industrial Practice, highlighted the positive reception from clients, anticipating a unique value proposition tailored to navigating unprecedented industry changes. Co-founder of Berylls, Jan Burgard, expressed enthusiasm about the merger, affirming AlixPartners as an ideal platform to further elevate the Berylls brand globally. The legal aspects of the transaction were handled by Willkie Farr & Gallagher LLP for AlixPartners and Gleiss Lutz for Berylls.
